Tag Archives: Bernie Dodge

The ARCS model: An interview with John Keller

If you’re an instructional designer, odds are you’re familiar with the ARCS model of motivation,  and unlike other acronyms in our field, this one has withstood the test of time.

I’d like to share this YouTube video of an interview with Dr. John Keller, the developer of the model, by Dr. Bernie Dodge.

As noted by Dr. Keller, the model is not a prescriptive one. It’s  designed to integrate a large field of research on motivation and cognition. The result is not an abstract, ivory tower-bound perspective, but a practical,  systematic way to integrate motivational design with instructional design.

To learn about ARCS and to access many useful worksheets that can be applied to your design methods, you might be interested in Dr. Keller’s recent book, Motivational design for learning and performance: the ARCS model approach.

Keller, J. M. (2010). Motivational design for learning and performance: The ARCS model approach. New York, NY: Springer.